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Ahle Printing October 17, 2017

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Ahle Printing
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

POW! PUNCH! Postcards!


It’s Ok to Judge a Binder by Its Cover

Give it ‘da Boot
A Message From Ahle Printing
The Way I See It

The Path

One day long ago, a calf decided to cross a thick forest to return to its pasture. Not knowing where it was going, it forged a twisted, confusing path full of turns that went up and down hills. The next day, a dog came by and used the same path to cross the forest. Then, a sheep took the same path, which was followed by its fellow flock, and various other animals.

Later, a group of travelers came along and decided to take the path that was well worn. They went left, right, around deviating obstacles, and complained about the terrible path the entire way, but did nothing to create an alternate route. After many years, travelers continued along that same, well-worn path, each time taking three hours to cover a distance that would normally take 30 minutes had they forged a smarter path.

Here’s the way I see it: Ralph Waldo Emerson said it best, “Do not follow where the path may lead. Go instead where there is no path, and leave a trail.”

Idea of the Week
Boost Your Marketing Prowess with Perfect Postcard Design

Postcards are an excellent way to grab attention, partly because you can get your message across to the reader without requiring them to take action like opening an envelope or an email. With a postcard, your message is always front and center as soon as the printed piece hits their hand.

back side of postcard Lazy Bear

However, readers can easily be turned off by an unattractive postcard design or miss key information if it's not well-presented. Keep these perfect postcard design tips in mind to boost your marketing power and encourage your audience to take action on your message.

Get to the Point

You should have one obvious call to action for your postcard and create the rest of the design around driving home that point. Do you want customers to take advantage of an expensive offer for a high-end brand? Or are you looking for a fun response to a social media inquiry?

Understanding your audience and what you're trying to accomplish will help drive design direction for your postcard. Each detail of the postcard, from the fonts and colors used to the size of the card itself and the finish, should all build the look and feel that will reinforce your brand and message.

postcard with coffee cup and pen

Attention-Grabbing Design

Even the classiest of postcards can be attention-grabbing, whether it's font size, bright colors, or added pops of foil or other special treatments. Try experimenting with different cardstock options or graphics and put them together in creative ways. Look at your design in real size from across the room. Are you able to easily tell the main point, and does the postcard design look like something that would catch attention at a glance? If not, try again!

Don't Be Boring

People receive dozens of pieces of mail in a week, and you have only a split second to catch their attention. One of the best ways to do that (other than the design) is to have fun with the message and the layout. A bright pop of color is great, but having that integrated around a fun message will keep them reading once they've picked up the postcard. Don't overstuff the postcard space with text, but look for a good balance that provides enough information for the reader to take action. Here are some quick tips that will help:

Be brief: Less important details can be relegated to the back, to keep the front clutter-free.

Be unique: Consider postcard designs that are extraordinary such as odd shapes or sizes.

Be clear: Providing a specific call to action and benefits to your audience will help them engage with your message.

Be engaging: If one postcard is great, a series of postcards can provide you with an even greater impact.

If you liked these tips, our postcard pros have tons more. They're standing by to help you design the right postcard to meet (and exceed!) your business goals. Contact us today to learn more and get started writing your postcard success story!

See more great ideas like this!
Click here to visit the Ahle Printing Ideas Collection.

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Marketing Tip
Marketing Habits To Break

Here are a few of the common marketing mistakes many businesses make:

  • Jumping on the bandwagon. Some marketers blindly follow new social media trends because “everyone is doing it,” regardless if it is right for their business and product line.

  • Not tracking campaign performance. Whether you are using print media or email/social campaigns, it is important to track coupon codes, click-through rates, engagement rates, leads, and more.

  • Linking to a random website page rather than creating a landing page that is specific to your campaign. Increase conversions and ensure that visitors can easily find the information they are looking for by creating a custom landing page.

  • Set it and forget it. Always remember: if it is worth doing, it is worth doing well. Regularly review Google AdWords and other paid social campaigns frequently so you can adjust as needed.

  • Using the wrong types of content on social networks. For example, you should use images on Instagram and Pinterest. Use videos on YouTube, Facebook, and Snapchat. Publish industry news, white papers, and company updates on LinkedIn, Twitter and forums.

  • False scarcity. Avoid pressuring people to buy with messaging such as “Buy Now! Limited Quantities” especially if this is not true and you plan to promote something for more than a few days.

  • Focusing on product features, not benefits. Customers want to know how a product will solve their problem and what value it will offer them.

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Uncommon Product
Binder Cover Inserts

Whether you use binders to organize your internal information, provide hands-outs at presentations, or simply distribute binders to help customers to track their product or warranty information, custom binder cover inserts are a great marketing tool that can provide custom branding and give your information a professional touch.

When a binder is sitting on a shelf, its spine is the only way to know what’s inside. Ensure that your important information is used and remembered. Our creative team can help you design a binder spine and cover that’s easy to identify and so enticing, the binder won't sit on that shelf for long.

We can also help you make organizing even easier. Don’t forget we can also print your three-hole drilled pages, inserts, and custom tab dividers. If you have questions or would like a custom quote, give us a call today!

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Tech Tip
The Magical Reboot

Surely you’ve heard the old saying, “when in doubt, reboot.” This remains true for a variety of electronic devices, including computers, televisions, routers, smartphones, software, and much more. Why does restarting a device fix so many problems Here are a few reasons:

  • When you reboot your computer, every single program and process ends as the power leaves your computer during the restart process. Once your computer starts back up, you have a clean slate, and more often than not, a faster, better working computer.

  • Devices like your TV, smartphone, and router all have tiny operating systems and software that sometimes have issues similar to your computer. To reboot those devices, simply unplug them and then plug them back in.

  • Some issues require a restart, which wipes away the current state of the software. Any code that’s stuck in a misbehaving state will be wiped away.

    While occasional restarting is common, frequent restarting is likely a sign of a bigger problem. Frequent restarts are normal if you are updating drivers, installing updates, or reinstalling software. Beyond that, restarting may only be temporarily fixing bigger problems, such as failing hardware, corrupt files, or a malware infection.

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